The Ultimate Mom’s Guide to Shopping the Little BIG Sale (Without the Panic)

Ariel
May 12
5 min read

If you’re a Little Sleepies mom, you already know this isn’t just another sale—it’s the sale.

The Little BIG Sale only happens twice a year, which makes it one of the best times to stock up on buttery-soft bamboo favorites, size up for future seasons, grab character prints your littles love, and maybe even get ahead on birthdays, holidays, and gifting.

And this week? It’s finally here.

The Little BIG Sale officially goes live Thursday, May 14 at 8:00 AM PT / 11:00 AM ET, with up to 65% off select styles, no promo code needed, and limited inventory on many fan favorites.

But if you’ve ever logged into one of these sales, watched things sell out, started adding everything to your cart, and suddenly felt overwhelmed…

This guide is for you.

Little Sleepies only does two major sales a year, which means this is one of the biggest shopping moments for moms who love stocking up on pajamas, dresses, playwear, layering pieces, and future size-ups.

And because so many Little Sleepies prints are limited edition, some of these pieces may not come back.

That’s why the moms who tend to score the best finds usually don’t just show up.

They prepare.

1. Mark Your Calendar & Set Your Alarm

First things first:

The sale goes live Thursday, May 14 at 8 AM PT / 11 AM ET.

If you know Little Sleepies, you know the best prints can move fast.

My advice?

Set:

✔ A phone alarm

✔ A calendar reminder

✔ A backup alarm (because… mom life)

You can also RSVP for official reminders here:

Little Sleepies Sale Event Reminder

2. Check What Sizes You Already Have

Before the sale starts, head to your kids’ drawers and closets.

Seriously.

Little Sleepies sizing is known for lasting longer than traditional pajamas thanks to the stretch, so before you buy:

Ask yourself:

What sizes are my kids currently wearing?
What sizes do I already have tucked away?
What pieces are still in rotation?
What pieces never got worn?
What sizes will they realistically need in the next 6–9 months?

For moms shopping for multiple littles, this step alone can save you hundreds.

3. Create Your Account Before Sale Day

This sounds simple… but don’t skip it.

Before Thursday:

✔ Log into your account

✔ Save your payment info

✔ Update your shipping address

✔ Make sure your login works

Because the last thing you want is to be typing in your address while your favorite print sells out.

You can create or check your account here:

Little Sleepies Official Website

4. Build Your Wishlist Now

One of the biggest mistakes moms make?

Waiting until the sale opens to browse.

Don’t.

Browse what’s currently on the site now and start your wishlist.

Take screenshots.

Save favorites.

Make a Notes app list.

Some of the pieces I’m personally hoping are part of the sale this year include:

For my son:

For my daughter:

When the sale opens, you won’t have time to browse.

You’ll want to click, add, and checkout.

5. Make a Must-Have List

Instead of shopping emotionally, make two quick lists:

Must-Haves

These are what your family actually needs:

✔ Next size-up pajamas

✔ Fall layering pieces

✔ Underwear basics

✔ Backup pajamas

✔ Everyday playwear

Nice-to-Haves

These are the fun extras:

✔ Character prints

✔ Seasonal dresses

✔ Holiday pajamas

✔ Gift stash items

✔ Matching sibling pieces

When things start selling out, your must-have list helps keep you focused.

6. Set a Budget Before the Sale Starts

This might be the most important tip in this entire guide.

Because “just one more print” adds up fast.

Before sale day, decide what feels realistic for your family and what you’re actually shopping for.

Here’s a realistic shopping guide many moms may find helpful:

Shopping for 1 Child

A realistic budget may look like:

$75–$150

This usually allows room for:

✔ 2–4 pajama sets

✔ A dress or playwear piece

✔ One fun character print or seasonal favorite

Shopping for 2 Kids

A realistic budget may look like:

$150–$300

This may cover:

✔ Size-ups for both kids

✔ Pajamas + playwear

✔ A few fun prints

✔ Basics you know they'll actually wear

And to give you a real-life example—in years past, when shopping for both of my kids, I’ve typically spent around $250. With that budget, I’ve been able to walk away with roughly:

✔ 10 pairs of pajamas

✔ 4 playwear pieces

Of course, every sale looks a little different depending on what prints are included and what your kids actually need—but having a number in mind ahead of time makes such a difference.

Shopping for the Whole Family

If you’re hoping for matching family pajamas, holiday pieces, or gifting:

$300–$500+

This may include:

✔ Matching sets

✔ Multiple size-ups

✔ Holiday or vacation pieces

✔ Gifts to stash away

The biggest thing?

Choose your number before the sale starts.

A sale is only a good deal if it fits your family’s goals.

7. Know the Payment Details

Little Sleepies shared that during high traffic:

Sezzle and Afterpay may be temporarily turned off to prevent oversells.

Pro tip?

If flexible payments matter to you, consider buying a gift card beforehand and using that during checkout (this also helps you stick to the budget!)

8. No Promo Code Needed

Good news:

✔ No promo code needed

✔ Discounts are automatically applied

✔ Additional codes won’t work on sale items

Which means faster checkout and less stress.

9. Be Prepared for Shipping Delays

Because this is one of their biggest shopping events of the year:

Please allow up to 10 business days for your order to process and ship.

So if you’re shopping for birthdays, vacations, or holiday pieces—plan ahead.

10. Don’t Let the Sale Overwhelm You

This may be the biggest reminder in this whole article.

It’s so easy to log into the Little BIG Sale, see all the cute prints, dresses, character collections, pajamas, and everyday pieces… and suddenly feel like you need everything.

But you don’t.

And here’s something I keep reminding myself:

Little Sleepies does another big sale in the fall.

So if you miss a spring or summer print this time around?

It’s okay.

There will be another opportunity.

That mindset alone takes so much pressure off.

Personally, this year I’m trying to shop with intention instead of panic.

Right now, I’m heavily focused on:

✔ Fall pajamas

✔ Winter layering pieces

✔ Holiday prints